Read the full report on our corporate and financial performance for the year ended 2020.




Anti Corruption &

Bribery Policy



ToR- Audit



Governance 2020

ToR- Nomination


ToR- Remuneration




The AIM Group is a regional BPO  (Business Process Outsourcing) solution provider offering a broad spectrum of loyalty management service from consultation, technology infrastructure and technical support to procurement and logistics for companies aiming to build and nurture a life long relationship with their customer. 


66 | Malaysian | Male

Non Executive Chairman
Member of Risk Committee

Dato’ Ir. Lim Siang Chai, was appointed to the Board of Directors of Advance Information Marketing Berhad (“AIM” or the “Company”) on 29 May 2015 as Independent Non-Executive Chairman. Dato’ Ir Lim was subsequently re-designated as Executive Chairman and Managing Director on 31 July 2015. On 4 October 2017, he was re-designated as the Non-Executive Chairman.

Dato’ Ir. Lim is a Chartered Engineer (C. Eng) registered with the Engineering Council, United Kingdom and Professional Engineer (P. Eng) registered with the Board of Engineers, Malaysia. He is a member of the Institution of Engineers Malaysia (MIEM) and Institute of Engineering and Technology of United Kingdom (MIET). Dato’ Ir. Lim also holds a Master in Business Administration from Deakin University, Australia. He is an Honorary Fellow of the ASEAN Federation of Engineering Organisation and a member of the Malaysia Institute of Management (MIM). He had also undergone many technical and management training in Japan.

Dato’ Ir. Lim had also served the Malaysia Government in various capacities as follows:

2010-2013   Deputy Minister of Finance
2006-2008   Deputy Minister of Tourism
2003-2006   Deputy Minister of Information
1999-2003   Parliamentary Secretary, Ministry of Transport
1995-2008   Member of Parliament (Petaling Jaya South)

Dato’ Ir. Lim is actively involved in various NGOs and has held various key positions such as Adviser to the Federation of Malaysia Chinese Clans and Guilds Youth Association, Lim Clan Association of Malaysia, Gerakan Belia Bersatu Malaysia, Business and Commerce Association of Petaling District, Association of Hawkers and Small Traders of Petaling Jaya.

Dato’ Ir. Lim is also the Executive Chairman of Jiankun International Berhad.

46 | Malaysian | Male

Executive Director
Member of Risk Committee

Mr. Mak pursued his education in the United States and graduated with a Bachelor Degree in Management Information System.

Mr. Mak worked for Marvic International (NY) Ltd in New York as a Business Development Manager for 3 years.

Mr. Mak currently sits on the Board of AT Systematization Berhad, Green Ocean Corporation Berhad, Saudee Group Berhad and Pasukhas Group Berhad as Executive Director.

72 | Malaysian | Male
Independent and Non Executive Director
Chairman of Nomination Committee
Member of Audit Committee
Member of Remuneration Committee

Working Experience & Occupation

  1. Served in the Malaysian Army for 17 years and attended courses both local and overseas.
  2. In 1963, Joined Perwira Niaga Malaysia (Perna ma), a wholly- owned subsidiary of LTAT, a wholesale & international trading company.
  3. Last position in Pernama was Deputy General Manager before left in 1999.
  4. Since then, been actively contributing his knowledge and experience to various companies involved in general trading, building and construction including defence and security projects.
  5. Currently sits on the Board of Mlabs System Berhad as a Non-independent and Non-Executive.
  6. Pasukhas Group Berhad an Independent and Non-Executive Chairman.
  7. Brahim’s Holding Berhad an Independent and Non-Executive Director.

46 | Malaysian | Male

Independent and Non Executive Director
Member of Nomination Committee
Member of Remuneration Committee

MK Choong is an established Regional Manager in the Asia Pacific region with over 20 years’ experience in many multinationals across the lCT industry in various regional roles which include business development, branding, operations and financial accounting as well as managing in-country P&L and cash flow. He has developed expertise, market knowledge, passion and agility to excel in regional business development role in ASEAN, Japan and Korea region.

Currently, MK Choong is with AXELOS Global Best Practice UK, as the Regional Brand Manager Asia Pacific overseeing the Asia Pacific region promoting market activities and demand creation on skilling certification products in ITIL4, PRINCE2, PRINCE2Agile, AglieSHIFT, MSP, MoP, MoR, MoV, P3O as part of AXELOS ProPath learning journey; AXELOS Academia/University/Microcredential market segment on upskilling/reskilling of young professionals; as well as AXELOS Consulting Partner (ACP) and P3M3/ITIL Maturity Model Assessment Consultancy Tool.

46 | Malaysian | Male
Independent and Non Executive Director
Chairman of Audit Committee
Chairman of Risk Committee

Lee Kean Teong, Malaysian, was appointed as Independent Non-Executive Director on 2 February 2016.

Mr Lee has been with KPMG Malaysia for more than 35 years and was a partner with KPMG until his retirement on 31 December 2014. He is a qualified Chartered Accountant of Malaysian Institute of Accountants (MIA) and is a member of Malaysian Institute of Certified Public Accountants (MICPA) and a fellow member of CPA Australia.

Mr Lee has extensive experience in auditing and management consulting throughout his career. He was the engagement partners for a wide range of companies, which include public listed companies and multinationals in various industries, mainly in manufacturing, property development and construction, hotel, stock broking and financial institutions.

Mr Lee currently sits on the boards of Oriental Holdings Berhad and EG Industries Berhad.

63 | Malaysian | Male

Independent Non-Executive Director
Chairman of Remuneration Committee
Member of Nomination Committee

Dato’ Kang Chez Chiang, was appointed as an Independent Non-Executive Director on 5 March 2021.Dato’ Kang is a retired Deputy Commissioner of Police of the Royal Malaysia Police. He had served the Police Force for 39 years 6 months. He joined the Royal Malaysia Police in 1979. He had also served as Head of Intelligence Section, Head of Narcotics Crime Investigation Department (“NCID”) Kuala Lumpur Police Contingent, Principal Assistant Director Intelligent and Operations, Deputy Director Intelligence and Operations.

Dato’ Kang’s experience in human management and operational skills in the field of work of NCID act as an advisory level on drugs matter to Police Directors.

Dato’ Kang does not hold directorship in any other public companies.


The AIM Group is a regional Digital Business Process Outsourcing provider which offers a broad spectrum of various outsourcing services such as :

 Digital Loyalty Marketing

 Digital Fulfillment Services

 Contact Centre Management

 Apps Development


High ethical standards and conduct at work are required at AIM Berhad.

Check our Code of Conduct