Read the full report on our corporate and financial performance for the year ended 2020.




Anti Corruption &

Bribery Policy



ToR- Audit



Governance 2020

ToR- Nomination


ToR- Remuneration




The AIM Group is a regional BPO  (Business Process Outsourcing) solution provider offering a broad spectrum of loyalty management service from consultation, technology infrastructure and technical support to procurement and logistics for companies aiming to build and nurture a life long relationship with their customer. 


66 | Malaysian | Male

Executive Chairman
Chairman of Risk Management Committee

Dato’ Ir. Lim Siang Chai, was appointed to the Board of Directors of Advance Information Marketing Berhad (“AIM” or the “Company”) on 29 May 2015 as Independent Non-Executive Chairman. Dato’ Ir Lim was subsequently re-designated as Executive Chairman and Managing Director on 31 July 2015. On 4 October 2017, he was re-designated as the Non-Executive Chairman.

Dato’ Ir. Lim is a Chartered Engineer (C. Eng) registered with the Engineering Council, United Kingdom and Professional Engineer (P. Eng) registered with the Board of Engineers, Malaysia. He is a member of the Institution of Engineers Malaysia (MIEM) and Institute of Engineering and Technology of United Kingdom (MIET). Dato’ Ir. Lim also holds a Master in Business Administration from Deakin University, Australia. He is an Honorary Fellow of the ASEAN Federation of Engineering Organisation and a member of the Malaysia Institute of Management (MIM). He had also undergone many technical and management training in Japan.

Dato’ Ir. Lim had also served the Malaysia Government in various capacities as follows:

2010-2013   Deputy Minister of Finance
2006-2008   Deputy Minister of Tourism
2003-2006   Deputy Minister of Information
1999-2003   Parliamentary Secretary, Ministry of Transport
1995-2008   Member of Parliament (Petaling Jaya South)

Dato’ Ir. Lim is actively involved in various NGOs and has held various key positions such as Adviser to the Federation of Malaysia Chinese Clans and Guilds Youth Association, Lim Clan Association of Malaysia, Gerakan Belia Bersatu Malaysia, Business and Commerce Association of Petaling District, Association of Hawkers and Small Traders of Petaling Jaya.

Dato’ Ir. Lim is also the Executive Chairman of Jiankun International Berhad.

60 | Malaysian | Male

Deputy Chairman
Independent and Non Executive

Dato’ Zainuddin Bin Yaacob is a former Director of Commercial Crime Investigation Department of the Royal Malaysia Police. He had served the Police Force for 34 years.

He joined the Royal Malaysia Police in 1988. He had also served as Chief Police Officer of Kedah, Deputy Chief Police Officer of Kuala Lumpur, Deputy Chief Police Officer of Perak, Principle Director of Land Operations and Assistant Director of Training/ Examination/ Competency PDRM.

Dato’ Zainuddin has a vast experience in commercial criminal crime.

47 | Malaysian | Male
Executive Director
Member of Risk Management Committee

Azizullaili Bin Haji Jalaluddin, was appointed as Independent Non-Executive Director on 21 May 2015.

En. Azizullaili graduated with a Bachelor of Science degree from the UK. While in UK, he worked with The Gatwick Holiday Inn and The Dorchester Hotel, London. After his stint in the hotel industry, he decided to further his studies in Business Management in London.

On returning home to Malaysia, En. Azizullaili gained more than 20 years of management experience within the Banking, IT, Events, Oil & Gas, Printing and Insurance industries.

En. Azizullaili is also active in charitable organisations. He is a trustee for The Tun Suffian Foundation and member of the Persatuan Darul Ridzuan di Selangor dan Wilayah Persekutuan.

En. Azizullaili does not hold directorship in any other public companies.

62 | Malaysian | Male

Non-Independent Non-Executive Director
Chairman of Remuneration Committee
Member of Audit Committee and Nomination Committee

Ang Huat Keat, was appointed as Non-Independent Non-Executive Director on 21 May 2015.

Mr Ang was admitted to the Malaysian Bar on 20 August 1998. He is an advocate and solicitor of the High Court of Malaya. Mr Ang does not hold directorship in any other public companies.

63 | Malaysian | Male
Independent Non-Executive Director
Chairman of Audit Committee
Member of Nomination Committee and Remuneration Committee

Lee Kean Teong, Malaysian, was appointed as Independent Non-Executive Director on 2 February 2016.

Mr Lee has been with KPMG Malaysia for more than 35 years and was a partner with KPMG until his retirement on 31 December 2014. He is a qualified Chartered Accountant of Malaysian Institute of Accountants (MIA) and is a member of Malaysian Institute of Certified Public Accountants (MICPA) and a fellow member of CPA Australia.

Mr Lee has extensive experience in auditing and management consulting throughout his career. He was the engagement partners for a wide range of companies, which include public listed companies and multinationals in various industries, mainly in manufacturing, property development and construction, hotel, stock broking and financial institutions.

Mr Lee currently sits on the boards of Oriental Holdings Berhad and EG Industries Berhad.

63 | Malaysian | Male

Independent Non-Executive Director
Chairman of Nomination Committee

Member of Audit Committee and Remuneration Committee

Dato’ Kang Chez Chiang, was appointed as an Independent Non-Executive Director on 5 March 2021.Dato’ Kang is a retired Deputy Commissioner of Police of the Royal Malaysia Police. He had served the Police Force for 39 years 6 months. He joined the Royal Malaysia Police in 1979. He had also served as Head of Intelligence Section, Head of Narcotics Crime Investigation Department (“NCID”) Kuala Lumpur Police Contingent, Principal Assistant Director Intelligent and Operations, Deputy Director Intelligence and Operations.

Dato’ Kang’s experience in human management and operational skills in the field of work of NCID act as an advisory level on drugs matter to Police Directors.

Dato’ Kang does not hold directorship in any other public companies.


The AIM Group is a regional Digital Business Process Outsourcing provider which offers a broad spectrum of various outsourcing services such as :

 Digital Loyalty Marketing

 Digital Fulfillment Services

 Contact Centre Management

 Apps Development


High ethical standards and conduct at work are required at AIM Berhad.

Check our Code of Conduct