AIM To List
Loyalty Management Solutions Provider, Advance Information Marketing Berhad (AIM) received SC approval for its proposed listing
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Feb 10, 2006

Kuala Lumpur, 10 February 2006 – Advance Information Marketing Berhad (“AIM” or the “Company”), one of the only two (2) companies in Malaysia to provide full range of outsourced loyalty management services, recently received consent from the Securities Commission for its proposed listing on the Mesdaq Market of Bursa Malaysia Securities Berhad.

AIM specialises in providing end-to-end loyalty management solution covering consulting, technology and outsourcing, of which all are integrated through in-house IT infrastructure, business intelligence, integrated marketing services, contact centres as well as procurement and fulfilment services.

According to Mr. Nyang Koon Seng, Chief Executive Officer of AIM, “Companies can calculate that the top 30 per cent of their customers contributes 70 to 80 per cent of sales and top 10 per cent contribute 35 to 40 percent. Therefore it is imperative for businesses no matter big or small to know who their customers are. With our expertise and proven track record we can tailor effective solutions for companies to carry out appropriate loyalty programmes to nurture lifelong relationship with customers”.

As a MSC status company, AIM had both the financial and knowledge advantages in carrying out intensive R&D to design and develop one of the most sophisticated enterprise marketing management solutions called AIMS© (Advance Information Marketing System). The Company has invested approximately RM1.39 million in its R&D effort which now has three (3) core applications ~ managed loyalty application, enterprise application and business intelligence application. The applications can function as individual or as a wholly integrated solution to deliver powerful technology platforms to companies to identify top customers, sales contributions, inventory updates and obtain other profiling information concerning data mining.

AIM’s loyalty management solutions are currently used by clients of various industries that include banking, insurance, manufacturing, retail, hospitality, oil & gas and food & beverages. Mr. Nyang further added, “For as long as companies have customers they need to retain, AIM can provide the solution. The solution can also be customised for business partners such as distributors and retailers as well as employees”.

Through one of its wholly owned subsidiaries, Customer Loyalty Solutions Sdn Bhd (“CLS”), the Company has successfully designed and manages loyalty programmes for local and multinational companies including AmBank Berhad, L’Oreal Malaysia Sdn Bhd, F&N Coca Cola (Malaysia) Sdn Bhd, TT Resources Bhd, Debenhams Department Store, Mydin Wholesale Emporium and Electronic Commerce Technology Sdn Bhd ~ the programme owner of ‘RealRewards’.


Recently, CLS was presented the SMB Emerging Business Award 2005 by the SMI Association of Malaysia as recognition for its fast rising achievement as non-listed Small Medium Business (SMB). AIM’s business opportunities are charted against the growing rate of loyalty programmes carried out in Malaysia as seen in many industries particularly in the banking and retail segments. According to market research report by Frost & Sullivan, money spent on loyalty reward programmes accounted for 24.8 per cent of the total advertising and promotion expenditure of RM3.72 billion in 2005 and this figure is expected to further increase. Though reward programme is not a new concept in this country, companies are slowly realising the option and cost advantage to outsource this avenue.

For financial year ended 31 December 2004, AIM raked in revenue of approximately RM18 million. And in a 9-month period ended 30 September 2005, AIM already surpassed its previous year revenue.