AIM Subsidiary in Expansion Mode
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Dec 18, 2006 - The Sun


ADVANCED Information Marketing Bhd's (AIM) subsidiary Customer Loyalty Solutions Sdn Bhd (CLS) wants to expand its business process outsourcing business (BPO) by venturing into the transportation and telecommunications sectors as well as overseas.

CLS general manager Ooi Hooi Cheng said it had identified the two sectors as the areas for growth. "We are in talks with potential clients on how we see opportunities in their industries."

She said CLS hoped to grow it customer base to about 30 companies by the end of next year from more than 20 now in the financial, retail and fast-moving consumer goods segments.

CLS offers total integrated and modular loyalty programmes, backed by AIM's proprietary AIMS technology, to clients such as AmBank Group, L'Oreal, MyDin and Caltex.

She said CLS would explore more opportunities abroad following the recent signing of several letters of intent with companies in Australia, New Zealand and Indonesia to form strategic partnerships.

Ooi said those partnerships would allow the company to leverage on its potential partners' expertise and experience as well as to venture into newer markets.

"We target to complete these alliances by the first quarter of next year. The main initial focus will be on our loyalty payment mechanisms, our strategic consultancy and our AIMS technology that we can export to those countries. This will be especially true in Indonesia, which does not have the experience nor the technology that we can provide."

Ooi said CLS could also leverage on AIM's plan to expand into markets like Thailand, India and Singapore.

CLS receives its technological support from AIM, which specialises in research and development primarily in the enterprise marketing management solutions in loyalty management.

Broadly, as a BPO solution provider, AIM offers a broad spectrum of loyalty management services from consultation, technology infrastructure and technical support to procurement and logistics for companies.