AIMing To Diversify Customer Base.
(The Daily Edge)
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June 05, 2006 - The Edge Daily



Business Process Outsourcing (BPO) solutions provider Advance Information Marketing Bhd (AIM) is diversifying its customer base towards achieving an 18% growth in net profit to RM9 million this financial year.

Its managing director Nyang Koon Seng said AIM intended to add companies from the oil and gas sector, transportation and retail chain stores to its stable of customers, which now consist of banking and financial institutions and corporations with fast-moving consumer goods.

“What will attract these companies is that we are a one-stop solutions provider. They can consolidate all their outsourcing needs to us,” he told FinancialDaily in an interview.

He added that AIM combined a range of loyalty services that include technology, business intelligence, integrated marketing services, contact centre services, procurement and fulfilment.

AIM’s core business is in providing loyalty management services such as reward programmes and other strategies to retain customer loyalty.

On its move to diversify its business, he said AIM had recently secured a contract with Chevron Malaysia Ltd to provide customer loyalty programmes.

Nyang said most oil and gas companies were looking for ways to retain customers in light of high fuel prices and with them on board, AIM could achieve its targeted revenue of at least RM41 million this year.

He said the companies utilising AIM’s services included AmBank Bhd, Alliance Bank Bhd, L’Oreal Malaysia Sdn Bhd, F&N Coca Cola (Malaysia) Sdn Bhd, Canon Malaysia and MYDIN Wholesale Emporium.

AIM posted a 7.42% rise in net profit to RM2.17 million for its first quarter ended March 31, 2006, from RM2.02 million a year earlier while revenue grew 18.14% to RM9.96 million from RM8.43 million previously.

From the RM14.7 million raised from its recent initial public offering, Nyang said, 40% or RM5.88 million would be allocated for expansion to Singapore, Indonesia, Thailand and China by 2007.

He said AIM was currently looking for strategic partners to form joint ventures in those countries. Nyang said it had targeted its overseas operations to contribute at least 25% to its revenue within three years.