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This application provides the comprehensive
functionalities tailored for running a loyalty program. It
allows easy integration to our client’s existing POS
system and consequently permits organisation to manage every
aspect of loyalty program including members’ information,
merchant activities, inventory updates, redemption process
and so forth, at real time. The modules also allow automatic
download of patches which requires only minimum of IT resources.
Managed Loyalty Application consists of the following modules:
| Modules |
Description |
| Member Management |
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Maintains member information, mailing
address, demography, etc. |
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Enables batch registration through robust backend
system, which supports various file formats. Back-end
module uses open source data binding (XML Binding)
framework for Java, Castor to load the data from
the batch File. |
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Contains on-line member management function
to perform new member registration, profile update,
etc., that is supported by EJB and Oracle-stored
procedure. |
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Both the front end and backend activities are
logged separately using multi-threaded log4j component
in the xml-format, which will be ingested into
Cocoon. |
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Consists of a sub module called Member Segmentation
which provides customer segmentation and profiling
capabilities that consolidate insight at a member
level to build and monitor critical strategic
segments over time. |
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| Points Management |
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Points details from terminal, FTP,
etc., are transferred into Concentrator are then
loaded into the backend server as flat file. |
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Consists of a sub module called Fraternal Program
which enables point cross over from different
loyalty programs. Web services are available and
are automated by EDI/XML. |
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| Merchant Management |
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Enables registration/update of merchants,
merchant locations, merchant purchase definitions,
promotions, setting maximum limit for points and
frequency, etc. |
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| Catalogue Management |
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Enables registration/update of merchants,
merchant locations, merchant purchase definitions,
promotions, setting maximum limit for points and
frequency, etc. |
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| Redemption Management |
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Captures the redemption on both
front and back end. |
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Allows members to redeem with points through
online, IVR, Call Center, In-Store Redemption
via terminals or truck etc. |
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Checks the availability of the catalog products
and alert the stock level based on the limit set. |
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| Inventory Management |
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Generates pick slips, back ordered
items report and inventory planning report. |
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Receives items into inventory. |
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Create purchase orders to replenish stock. |
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Assign approved suppliers for inventory items,
item locators and sub-inventory information. |
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Manage returned item accounting information. |
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Updates item costing information |
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| Rules Engine |
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Ability to design, develop, deploy,
and manage business rules by application architects,
business users, and business managers. |
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