The AIM Group is a regional BPO (Business Process Outsourcing) solution provider offering a broad spectrum of loyalty management services from consultation, technology infrastructure and technical support to procurement and logistics for companies aiming to build and nurture a life long relationship with their customers.

As the total BPO solution provider in loyalty management services, our all-round expertise encompasses a wide variety of industries. In today's competitive business climate, that experience transforms into know-how and is a powerful tool to our clients. It enables us to provide strategic direction and consultancy to our client on how best to tailor, implement and manage a loyalty program effectively to meet the intended objectives. In addition, through outsourcing, our clients can depend on our expertise and they are able to focus on their core business competency.

On the technology front, AIM is a software research and development specialist, focusing primarily in the development of enterprise marketing management solutions in the loyalty management scene. Through years of R & D efforts, AIM designed and developed the sophisticated enterprise marketing management solution called AIMS™ (Advance Information Marketing System).

As the backbone of the group’s business proposition, AIMS™ integrates with our 5 service components namely Business Intelligence, Integrated Marketing Services, Contact Centre Management, Procurement & Fulfillment, and Technology Infrastructure to equip the companies with right marketing tools. This would enable them to develop a better understanding of their customer, become more customer centric and develop a more compelling and marketing strategy throughout the customer cycle at one single touch point.

In June 2004, AIM was accredited the MSC status, thus further strengthening AIM’s role as a significant contributor towards the Malaysian Government’s initiative in building up the knowledge domain of ICT (“Information, Communication and Technology”) in Malaysia.