Advance Info gets SC nod for listing
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Feb 14, 2006 - Business Times


ADVANCE Information Marketing Bhd has received the Securities commission’s permission for an initial public offering that would lead to its listing on the Malaysian Exchange of Securities dealing and Automated Quotation Bhd (Mesdaq).

Advance is one of the only two companies in Malaysia to provide a full range of outsourced loyalty management services covering consulting, technology and outsourcing.

It has designed and managed loyalty programmes for Ambank Bhd, L’Oreal Malaysia Sdn Bhd, FN Coca cola (Malaysia) Sdn Bhd, Debenhams Department Store, Mydin Wholesale Emporium and Real Rewards for its owner Electronic Commerce Technology Sdn Bhd.

For financial year ended December 2004, the company made a revenue of RM18 million, it said in a statement recently.

According to consulting firm Frost & Sullivan, money spent on loyalty reward programmes accounted for a quarter of the total advertising and promotion expenditure of RM3.7 billion in 2005.