AIM Teams Up with US-based COLLOQUY to Expand Regionally ----------------------------------------------------------------------------------------------------- Apr
07, 2006 - The Edge Daily
Advance Information Marketing Bhd (AIM), a loyalty management business process outsourcing solutions company has been appointed as the exclusive partner of US-based COLLOQUY Network in four countries - Malaysia, Singapore, Indonesia and Brunei.
AIM chief executive officer Nyang Koon Seng said the partnership was part of its strategy to expand regionally as it now could benchmark itself against the industry best practices worldwide.
The COLLOQUY Network is the first global professional association of loyalty professionals that are certified in COLLOQUY’s consulting methodology.
It allows companies from around the globe to leverage on COLLOQUY’s tools and resources into their product and service offerings in order to grow their business and increase the value of proposition and grow their business.
COLLOQUY is a unit of a leading provider of transaction services Alliance Data Systems, a listed company on the New York Stock Exchange. Its network provides a global audience of over 25,000 marketers with consulting, new editorial and research services.
Nyang said AIM through its wholly owned subsidiary Customer Loyalty Solutions Sdn Bhd (CLS) hoped leverage COLLOQUY’s tools and resources into its product offerings in order to increase the value proposition of its business via the partnership.
CLS would also be extended the first rights in other Asia Pacific countries including Hong Kong and China,” AIM said in a statement on April 6.
Following this partnership, CLS targets to organise the first joint Forum, which covers customer relations management particularly with the financial industry, with The COLLOQUY Network in the fourth quarter of the year.
Meanwhile, COLLOQUY director Kelly Hlavinka said it hopes CLS will add value to its network and its leadership in the loyalty industry in the region.
Alliance Data operates Canada’s Air Miles Reward Programme, a coalition loyalty marketing programme that has over 70% or 15.5 million Canadian households collecting reward miles at over 100 leading brand-name of 14,000 retail and service locations.
