AIM Seeking Business Expansion Opportunities in Region
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Mar 30, 2006 - New Straits Times

ADVANCED Information Marketing Bhd (AIM), which provides business process outsourcing solutions, is seeking to explore opportunities in the region.


"We're currently looking at nearby countries like Indonesia, Thailand and China for possible regional expansion," AIM chief executive officer Nyang Koon Seng told reporters in Kuala Lumpur recently after the company launched its prospectus in conjunction with its proposed listing on the Mesdaq Market of Bursa Malaysia.


According to the company, the listing will raise a total of RM14.7 million, with the majority of the funds to be utilised for business expansion growth, research and development (R&D) activities, and application of cutting-edge technologies.


AIM provides a full range of outsourced loyalty management services to various industry segments, including fastmoving consumer goods, banking and finance, insurance, retail, hospitality, oil and gas, and food and beverages.


AIM provides a full range of outsourced loyalty management services to various industry segments, including fastmoving consumer goods, banking and finance, insurance, retail, hospitality, oil and gas, and food and beverages.


According to a market research report by Frost & Sullivan, 19 per cent of the total advertising and promotion expenditure in 2005 was spent on reward programmes.


The loyalty programme business in Malaysia is estimated to be worth RM2.4 billion this year and projected to grow up to RM3.5 billion by 2010.


Nyang said AIM is one of the two major players in Malaysia providing the integrated services of a one-stop solution centre in managing loyalty programmes and it currently holds a market share of over 80 percent.


According to Nyang, AIM will continue with efforts to invest in human resource, enhance its current infrastructure and expand its information technology (IT) architecture through in-house R&D activities.


The company has forecast a revenue of RM41.6 million for its financial year ending 2006 with a profit of RM9 million, marking a double-digit growth from 2005.

It recorded an estimated net profit of RM7.6 million over revenue of RM36.9 million in its financial year ended December 31 2005.